This is (MY) Athens is a two part (2010 & 2011) User Generated Content & Reputation Management Campaign, developed by abouTourism and Mindworks for the City of Athens.
Visit www.thisisathens.org
Visit www.thisisathens.org
ThisisAthens.org became the largest photostream ever made for Athens.
More than 5,000 photos were uploaded by the users.
As an extension to the campaign, came "This is MY Athens",
which became one of the most successful visitor greeter programs amongst European cities.
which became one of the most successful visitor greeter programs amongst European cities.
"This is My Athens" is a visitor greeter program, designed to give travelers the insider’s edge of our city.
Athens Locals took action and... made it personal!
Athens Locals took action and... made it personal!
See you in Athens!
